COLORLY 2020

Colorly 2020 is the line that best expresses Itely Hairfashion's spirit and approach. Permanent coloring with a new formula which makes it even more effective and delicate. It protects, and ensures that hair is shiny, and really bright, and this effect lasts longer thanks to ACP Complex®. This innovative molecular structure, which has been formulated with the most effective UV filters and anti-oxidants that fight free radicals, protects, reinforces and extends the life and intensity of the color during and after the treatment.

New: The Matt and Smoky lines have been added to Colorly 2020 to create new looks. (Colorly 2020 is the line that best expresses Itely Hairfashion’s spirit and approach). Matt is a cold series with intense highlights to complement the face and enhance a woman’s femininity. Whereas Smoky offers opaque and sophisticated highlights giving hair an allure that is both unique and original.